Before diving into the design process, I explored existing agricultural management platforms to understand what works well and where there are opportunities for improvement. I focused on solutions that offer clear tools, practical usability, and reliable support for farmers and cooperatives.
After a broad analysis, I selected five key apps for deeper investigation, mixing both international and Brazilian tools: Tend, MyFarm, Aegro, SSCrop and Perfarm.
After testing the tools and exploring user feedback on app stores and websites, I identified common pain points:
A user persona is a fictional yet realistic presentation of your ideal user, based on user research and real data. It helps designers, developers and stakeholders understand your user's needs, behaviors, goals and pain points.
Levi, 32, is a rural farmer looking for more practical digital solutions to manage his business. He recognizes the potential of technology to automate daily tasks in the field, but often encounters complex, unintuitive software that doesn't meet his real needs for simplifying farm management.
Goals - Levi
Challenges - Levi
An empathy map is a tool used to visualize and understand a user's perspective, behaviors, and emotions, particularly in the context of design and user experience.
Information Architecture (IA) is the discipline of organizing and structuring content in a way that is easily understand and accessible to users.
Wireframes establish the foundation of the app, concentrating on core unctionality and seamless user interactions beore incorporating visual design. This phase is essential or optimizing user journeys and delivering a cohesive experience.
Click Here to visit the wireframes.
I carefully selected a color palette to evoke a sense of green and positivity or engaging user experience. Click Here to visit the Style Guide.
Through continuous testing and refinement, the final design of Agronalysis provides an engaging and intuitive user experience.
